PR Nation

How Activists Use PR

Episode Notes

Activists are all over the news these days. But how are they organizing? What PR tactics are they using to communicate their positions and drive lasting policy change?


The University of Southern California’s Annenberg Center for Public Relations is out with its 2020 Global Communication Report exploring the ways activists use PR to amplify their voice on social causes.


Robert discusses the results with Center Director Fred Cook. Also, the crew talks about games they might play while professional teams sit out the pandemic. And Sarah offers a hot take on a tailgating favorite – cornhole.




O’Dwyer ‘s PR Newsletter






Guest: Fred Cook


New Activism: 2020 Global Communication Report