PR Nation

How Will Mobile Journalism Change PR?

Episode Notes

Broadcast journalists are becoming even more mobile, shooting their news on iPhones and editing stories in coffee shops. How will this impact your work as a PR pro? Mobile journalism expert and career broadcast journalist Geoff Roth tells Robert how we can take advantage of this change in news gathering techniques.

Also, the gang sounds off on a retired journalist’s endorsement of a presidential candidate, while John O’Dwyer reports the latest PR news headlines, as gathered by the O’Dwyer’s PR Newsletter team in New York City.

Sam Donaldson pens op-ed endorsing Bloomberg for president

Guest: Geoff Roth

Mobile Journalism Manual

The rise of mobile journalism: Publishing’s new frontier?