Do you need a client with a big budget to do creative PR work? Is it possible to break free of the news release and op ed routine? Adam Ritchie, Principal at Adam Ritchie Brand Direction, preaches using PR to invent and transform, and calls out creative PR ideas on his Twitter feed #InventionInPR. He answers these questions and more on this debut episode of America’s new favorite PR podcast, PR Nation.
Hosts Robert Johnson and Summer Johnson preview plans for the show and reveal what’s been keeping them busy the last few months. Also, O’Dwyer’s PR Newsletter publisher John O’Dwyer reports the latest PR news headlines.
Guest: Adam Ritchie
Website: Adam Ritchie Brand Direction
Why Planters Decided to Kill Off – and Resurrect – Mr. Peanut at the Super Bowl
O'Dwyer's PR Newsletter