PR Nation

Managing Media Lists During COVID

Episode Notes

Managing media lists got tougher when the COVID-19 virus sent all of us, including journalists, home to ride out the pandemic. Fewer reporters can be reached through newsroom phone lines, and the number of emails they’re getting now has likely skyrocketed. How can you overcome this challenge?

Robert checks in with two pros who build, manage, and maintain media contact information for Cision's industry-leading database, Cision Connect. Kristen Sala, Senior Director, U.S. Media Research, and Erin Gentry, Senior Product Marketing Manager, visit the show to tell us how we can tackle our media list frustrations.

Also, Robert announces a big win for Sarah, Tim loves his free t-shirt, and Philly pros brace for a political comms discussion days before the election!

Links:

Abbott and Costello: Who’s on First?

Guest: Kristen Sala

Guest: Erin Gentry

Cision Connect

Flashback: The Shadow

O’Dwyer’s PR Newsletter