NASA’s Perseverance rover landed on Mars on February 18th. But even before that historic moment, audiences were engaging with the mission, signing up to send their name on a microchip to the red planet, taking pics with the lander in a virtual photo booth, and making plans to watch the landing live on social media and other NASA-owned channels. The mission is a PR bonanza for America’s space agency.
So how does NASA do it? And what lessons can other PR pros learn from the agency’s Mars PR work? Marketing expert and space junkie David Meerman Scott joins Robert to answer those questions.
Also, the crew debates the White House proposal to charge reporters for their COVID tests, and campaigns for rock group Iron Maiden, Sarah’s favorite band on this year’s Rock and Roll Hall of Fame 2021 Induction Fan ballot.
Rock and Roll Hall of Fame 2021 Induction Fan Ballot
White House and press are at odds over plan to charge reporters for coronavirus testing
BBC apologizes for interview with man impersonating US senator Cory Booker
Guest: David Meerman Scott
Amazon: Marketing the Moon
Mars 2020 Mission Perseverance Rover website
Apollo Press Kits website
PR Nation website
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