The pandemic has been tough on people everywhere. In public relations shops across the world, people have lost their jobs, graduates have seen offers evaporate, and students watched internships vanish.
But that hasn’t stopped some young pros from pushing back on the virus. Maya Malekian, Geneve Lau, and dozens of PR students and recent graduates around the world have teamed up to launch a global pro bono PR shop. Robert connects with Maya and Geneve to talk about their agency, Empath Worldwide, its beginning, and the future.
And Sarah examines the genius and the impact of the Smokey Bear campaign, in this 76th anniversary of the public service icon who still reminds us that forest and wildfire prevention is our responsibility.
Also, the team talks about IPR’s virtual marathon to benefit PR research, Alexa, and coffee donkeys.
Amazon Music now has podcasts
LinkedIn: Amelia Folkes
IPR Run for Research
The Story of Smokey Bear
O’Dwyer’s PR Newsletter
Smokey the Bear Song – Eddy Arnold (1952)
Guest: Wendy Melillo
Amazon: How McGruff and the Crying Indian Changed America
Guest: Maya Malekian
Guest: Geneve Lau
Guest: Paula Chirinos